27 November · 32 days to go
Every November the discounts arrive. Some are cut from a price that went up in October. We have recorded every local price we list, every day, since June, so we can judge a Black Friday sticker against what the thing cost before the run-up began, not against the number it was cut from.
729
Up since 1 October
of 12 259 prices we could judge
79
Sellers with a price up
658
Real drops
below their pre-October usual
Above what they cost before October, steepest first · rises up to 100% · at most 4 per seller
Some of these are sales ending rather than prices being raised: a special that was running in September reads as a rise when it stops. Rises beyond 100% are left out for that reason; at that size it is almost always a long clearance price reverting. Either way, a Black Friday sticker cut from this number is cut from a higher one than the shop was asking a month ago.

tiny tree toys

GALXBOY

GALXBOY

GALXBOY

GALXBOY

tiny tree toys

FOM SA

FOM SA

tiny tree toys

tiny tree toys

African Oils

MiFitness

MiFitness

MiFitness

Plantify - Urban Nursery

Essentially Natural

MiFitness

Plantify - Urban Nursery

Dark Performance Apparel

carrolboyes.co.za

FOM SA

FOM SA

Panda Bean Bags

Dark Performance Apparel
Went up since 1 October, then came down, but not below where they started · at most 4 per seller
The sticker says a discount. Against the price we saw before the run-up began, you are paying about the same, or more. This is the list the season is for.

Bogart Man
Was R 999,00 before October. Went up to R 3 400,00, now cut to R 1 000,00.

Bogart Man
Was R 1 047,00 before October. Went up to R 3 490,00, now cut to R 1 047,00.

Bogart Man
Was R 957,00 before October. Went up to R 3 190,00, now cut to R 957,00.

Bogart Man
Was R 750,00 before October. Went up to R 1 390,00, now cut to R 750,00.
Below what they cost before October, deepest first · at most 4 per seller
Real money off, measured from the price the shop was asking before the run-up, not from a number it put up in October. Some went up first and still ended lower; the card says so.

Crocs South Africa

Crocs South Africa

Bogart Man

Bogart Man
Per variant · sellers with at least 20 prices we could judge
| Seller | Judged | Up | Real drops |
|---|---|---|---|
| MiFitness | 344 | 97 | 8 |
| Decofurn Furniture | 303 | 64 | 8 |
| Carrol Boyes | 380 | 58 | 23 |
| That Shoe Lady | 155 | 49 | 25 |
| Essentially Natural | 131 | 33 | 1 |
| Coricraft | 122 | 29 |
Prices we saw ourselves, nothing else
A product’s usual is the middle of the prices we recorded for it before 1 October. We need at least 5 of them before we say anything, and a sweep must have confirmed today’s price within the last week.
Up means the price has been at least 5% above that usual since the run-up began. Raised, then cut means it went up, then came down by at least 5%, and still is not below the usual. Real drop means it is at least 5% below the usual, whatever happened in between.
We say “up on its usual”, not more: we cannot see why a price moved, only that it did. Every seller here is a verified South African shop, and every price is one we recorded on the day.
| 53 |
| omg-biltong | 36 | 26 | 2 |
| Sustainable.co.za | 303 | 21 | 13 |
| Tiny Tree Toys | 60 | 20 | 0 |
| GalxBoy | 64 | 15 | 17 |
| PadelZone | 40 | 15 | 2 |
| Exclusive Books Online | 55 | 15 | 2 |